Flash-prompts on the first page of a site

Flash-prompts on the first page of a site, probably, the most dangerous mistake of corporate sites. First - page with prompt for a long time downloading. Well and as not all users of the Russian Internet have the selected lines, will formulate more precisely as « indefinitely for a long time downlad ». A question in, how many your potential clients will wait end of process to see a wreath of design idea of the Rostov flood? And in fact, I want to remind in most cases corporate sites are created with the commercial purpose.

And the second - index pages are badly indexed searchsystems. So, it is necessary to enclose much more efforts (and means) in promotion of a site. Whether there is it a beautiful prompt in the beginning which the lucky beggars, the loadings which have waited end, will pass(miss) not looking, to decide to you.

Bulky design

The electronic version of the booklet of the company. The abundance of images, a complex(difficult) font which, or is not displayed as is necessary on a computer of the user, or is translated in a picture, that increases the size of page (so also time of loading) even more and, we shall softly say, does not promote optimization.

How with it to struggle? To clean(remove) all superfluous, having refused from visual lines not bearing(carrying) semantic loading. Thus if to you has carried with web the developer, your site only will win. By the way the tendency of web-design of last years is minimization of graphic representations for the benefit of the interesting structural organization and skilful the picked up fonts. Moreover, there is even a rule of 15 %. It is so much area of page (it is possible less) should falls at graphic elements.

Many companies place on pages of the sites the image of production. In this case it is recommended to have on page the reduced versions of the image, and photos to place on the separate pages revealed at click on corresponding picture.

Not clear system of navigation of a site

There is a set of ways to complicate to the visitor information search on a site. For the beginning it is possible to hide far away simply the panel - for example, having lowered(omitted) her(it) downwards pages, for a strip of scrolling. It is possible to place in the top, above a banner, in so-called « blind area » (all that is above a place of accommodation of the top banner, by visitors, as a rule, it is ignored).

Good way to force the visitor to break a head - to use as system of navigation various icons. And the they will be more complex(difficult) and more ambiguous - the better (about a becoming classical badge "envelope" for the link to an electronic box of the company and some other universal symbols speech does not go).

Well and the most simple way to force the visitor "to wander" on a site - to hide the information necessary to him in any subitem. Often there is that an invitation to cooperation for wholesalers, for example, is hidden in subitem « about the company » or « our production », and even there masks under a mysterious word "partners". And finally to confuse the client, a number(line), as a rule, places one more "speaking" item(point) - to "clients". Also think after that - the partner you or the client … or it is better to go to look for the goods at competitors …

If you are not sure as far as navigation of your site is convenient - ask several familiar (not seeing your site earlier) to find the certain information. Well and observe, as far as easily it will be possible to them to make it. At the same time receive also advice(councils) on improvement that is called first-hand.

Do not forget also a classical rule of navigation - achievement of any point of a site by two clicks of the mouse. And for fidelity place one more item(point) of the menu - the link to a map of a site - only so you can be sure, that save even the slowest clients.

There is no contact information

About necessity of presence of the contact information on EACH page of a site it is in a prominent place spoken constantly. And still set of sites hide information so necessary for the potential client as it is possible further. Absolutely deeply, I would say …

In general, some more advice: publishing contact phones do not overlook to specify an area code (!!!) and certainly, the contact information on a corporate site is obliged to contain the address of an electronic box. It is the law of a genre if it is possible so to be expressed. The main thing - that this box should be the worker! Too often even on sites of very large companies there are dead electronic boxes. Probably, at the moment of start of a site they also were alive, but in due course them have replaced (because of the SPAM, for example) - and to replace them and on a site somebody has not taken care. As result - not taken place clients, the half-received incomes …

Muffled main page

Probably, the worse variant which can be presented for the main page - a greeting of director or happy persons of the collective picturesquely built in a number(line) as schoolboys on first bell. And not because it is banal up to a soreness of the mouth. Though and consequently too …

The primary goal of the main page - namely on it(her) it is usual the first the visitor gets - unequivocally to let know, which information is contained with a site and what to him (visitor) from it advantage(benefit). In other words, aspire to designate all offers which can interest the visitor and try to place them above lines of scrolling.

And certainly do not forget to emphasize the name of the company, is more exact its(her) trade mark.

In general the main page of a site, at preservation of the uniform stylistic decision should differ from other pages appreciablly.

Absence of function of search

If your site contains more than 100 pages, it is meaningful to add function of search. She considerably facilitates search of the necessary information and levels available lacks of navigation a little. Thus the length of a line of input should be sufficient that it was convenient not only to enter the required text, but also to correct it(him) if necessary.

However it is not necessary to go to extremes, placing on a site a search line with an opportunity of information search on all Internet.

Not readable text

Not readable the text submission of the text can make as "skill" of his(its) authors abusing professional terms, liking florid revolutions or vast deviations, and. Often it is necessary to collide(face) with pages, the text on which is located by a continuous cloth without paragraphs, subtitles and accents(stresses). Advice(council) is simple - put paragraphs, subtitles and accents(stresses) in the text. And it is more!. The general(common) rule - one idea - one paragraph. And the ëàêîíè÷íåå this idea - the better will be expressed.

Not updated information

Insufficiently simply to make a site, it is necessary to support and update it(him) constantly. Optimum - not less often than once a month. Sadly in March to meet sites of the large companies - which latest news, are dated May of the last year.

Superfluous functions

Perfectly to use all opportunities modern sitebuilding. The main thing of them really to use! Think, whether so the guest book or a forum is necessary for you on a site. Whether there is at you in staff(state) a person who will be engaged in their promotion and administration. Too often these sections turn in garbage-site , filled with the SPAM pornsites and others sit's.

That was!

The most important mistake is a creation of a site without a definite purpose. If only to keep abreast from competitors. In such cases miracles - prompts, elaborate design, numerous forums, bulletin boards, guest books and the out-of-date information alongside with dead mail boxes, as a rule, are observed.