« In ten years two kinds of the companies will stay: what are submitted in the Internet and what outside of business ». These widely known words of a Bill Gates as well as possible characterize modern lines of advertising and information technologies  The word "virtual" loses the initial value, Internet - portals and other forms of representations of subjects are ever less considered(examined) as something torn off from a reality, becoming things ordinary and sometimes by more effective than "real".

One of the most effective forms of presentation of the goods and services of the various companies isthe virtual exhibition stand. What is it such? The Air Forces combine in itself functions of the volumetric presentation edition and a high-grade platform for carrying out of advertising campaigns. The advertising potential of the information placed on the Air Forces repeatedly amplifies due to that stands are placed at various thematic virtual exhibitions. In it the main difference of the Air Forces from usual sites. Thus it is important to understand, that the stand is not replacement of the Internet - site. It is possible to say, that they start to work in pair: experience shows, that visiting of sites of the companies sharply grows after the beginning of job of the Air Forces.

It is uneasy to notice, that the same principle which operates in similar actions in "real" is put in a basisof virtual exhibitions Namely: scale attraction of the target audience which are were interested in designated subjects. However, in a case from the Air Forces, this for a long time recommending itself the method of promotion of the goods and services is enriched with all advantages of virtual sphere, namely:

?         Round-the-clock availability;

?         Absence of binding by time and a place;

?         Rather low payable;

?         Unlimited time of performance of an exposition;

Virtual exhibition stands already prove the efficiency, however experts speak, that they yet do not show also the tenth share of the true potential.